Archive for the ‘Blogging’ Category

In January 1996, 20.2 inches of snow fell on New York City. I know this because I just googled the stats and because I lived here in NYC in 1996.

Today, we’re bracing for another storm. If you watch the news, you know it’s the storm to end all storms and it’s named “Juno.” Names aren’t just for hurricanes anymore and since a named storm raises anxiety, “Juno” is better click bait than simply saying “it’s going to snow.”

During most of the day, the sun was kind of out. There were flurries flying on the wind and nothing was sticking. Had I been home to watch TV, I’m sure I’d have seen local news teams standing in front of the city’s salt storage or in front of a parked plow because there wasn’t any snow to stand in front of but the reporting must go on. And then I bet the coverage cut away to pandemonium in a supermarket.

Bread aisles up and down the east coast are empty. I guess people crave carbs and refined wheat when it snows.

I remember when a big snow storm, for me at least, was a big social event not a news event.

There’s a magic moment in New York City, when the snow baffles the noise. When they’re aren’t any cars out and plows haven’t made a pass, there are no motors, or horns and any city noise left to float through the air gets wrapped into the snow. People hunker down so if you’re out and about, your feet forge their mark on the pristine path and the crackle and crunch of your boots on the snow is the loudest thing around.

In 1996, I lived in a 6th floor walk up on the Upper East Side and had friends across the hall and on the floor below. We hung out in good weather and bad and on the night of the big storm, we owned First Avenue. Looking both ways was about dodging snowballs, not traffic. We ran circles and walked shoulder to shoulder in the center of the avenue and plopped down to make snow angels and more snow angels. Back home we gathered with pink cheeks, chilled finger tips and snow dampened jeans to sip red wine and wonder if we’d have to go to work the morning.

“Juno” got a late start so I think that perfect snow moment will probably arrive around 2AM when I’m tucked warm in my bed. And the friends I shared the 1996 blizzard with are now spread across the city and the country and by the middle of the night tonight, will hopefully be happily asleep dreaming of snow days.

So tonight, I’m turning off the news. I’m going to read and maybe watch a movie and sip red wine and remember the perfect pink-cheeked abandon of a magic snow moment.


Times Square, NYC Snowmagaddon 2015

Times Square, NYC Snowmageddon 2015




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I joined because everyone is doing it.

And when I say “everyone” I mean over 600,000,000 people have signed on to Twitter.  On average, 58 million tweets are sent each day – that’s about 9,100/second. (Data Source)

That means about 8% of the world’s population is on Twitter and they’re very, very busy tweeting.  

I was still a doubter.  140 characters to get a message across, counting spaces, is a recipe for confusion or at least bad grammar.  I’m more of a long form communication kind of girl.  I couldn’t imagine what I’d tweet or how I’d fit tweeting into my day.  But it was time.  My job demands some social media ability.  And, as you all know, I am a world-famous margarita drinker with lots of things to say and 600,000,000 people can’t have it all wrong….

My Twitter take-off was rough. 

Sometimes I’d come up with what seemed to me, an award-winning tweet and it would fall flat.  Or, better yet, I’d simply forget to tweet it.  Maybe I’d get one good tweet out and then forget to log on for a month.  I quickly figured out that you have to either Tweet something that people wish they’d said or give them information they need but I couldn’t seem to do either.

And then I made a few Twitter friends.

@WarrenBobrow1@Create_Daily@MacCocktail were kind enough to follow me, chat with me and throw in a few favorites and retweets.  And slowly I gave a little more energy to Twitter and Twitter gave a little more back … and the magic emerged!

22 reasons why Twitter is awesome:

1. Trending in Twitter at the same time on the same day was #CleavageAppreciationDay and #WaysToGetSlapped

2. My job revolves around marketing to consumers and social media is the hot topic in the industry so I don’t have to hide my computer screen when I tweet at work.

3. I am now the social media expert at my company.

4. I get to make up words.

5. Bunches of other people have already made up words like “Narcissitwit” or “Tweep” and I can use these words or not.

6. Twitter is a good model for real life relationships, minus the “real life” part.  Concepts suggesting you treat people as you’d like to be treated play out quickly on Twitter  – pay attention, be polite, be supportive and it will come back to you.

7. I get to chat with people I’ve never met and who in the normal path of my day, I never would meet.

8. I root for the people I’ve come to know and they root for me. When @foodista tweeted my blog post about Anticuchos to their entire following,  @WarrenBobrow1 wrote to congratulate me.    @MacCocktail told his twitterverse I’m funny enough to follow and many have participated in my Twitter polls, sharing opinions on what Big Bird was drinking when the was the subject of a political hit to what Congress was drinking when they decided to shut down. 

9. When someone favorites one of my tweets, retweets or replies to me, I feel special and amazed that in all the noise, they found me.  It’s sort of like finding the people who want to sit with you in the cafeteria on your first day in a new school.

10. And things take off! I have no idea why, but this week, my January 29th “THANK YOU” to @HolidayBakerMan for sharing that chocolate is just like salad caught on and was retweeted and favorited over and over and over.  It was like watching the cherries line up on a slot machine and I was rewarded for recognizing @HolidayBakerMan’s humor.

11.  Shrinking a long thought into 140 characters is like doing a puzzle so by tweeting, I’m warding off Alzheimer’s.

12. I know that #hashtag jokes have #JumpedTheShark but it still makes me #LOL

13. Chris Christie and other scandals, on Twitter, are gifts that keeps on giving. Twitter is where I first saw the New Yorker cover of Chris Christie playing in traffic. It’s where I read the feelings of rabid supporters and detractors.  And generally put me in the know about all things Bridgegate … or Beibergate … and I know Twitter will come through on the next scandal.

14. Twitter (and social media) helped breathe life into the Arab Spring.  Even if you never tweet ever in your life, you must think that’s pretty cool.

15. When I post a blog on Twitter, people actually click and read (Thank you!)

16. Twitter is a great equalizer. Anyone can influence anyone.

17. My Klout score is 47, putting me in the top 30% of all social media users.  I’m an influencer (as I should be) in “Beer, Spirits, Entertainment, Cocktails and Wine.” I have no idea how Klout works but I’m inclined to believe them since these stats make it seem like I know what I’m doing

18. My Twitter persona has an excellent life, is carefree and often very drunk.

19. Every time I get a follower, I’m thrilled. Really. I consider it a compliment and an achievement. (So here’s where I say, “Follow me!” @margagogo)

20. The downside of taking my following personally is that I’m bummed when someone unfollows me but that just makes me try harder.

21. There is no ad stalking on Twitter so when I log in, I’m not met with a banner offering “fun and flirty plus size fashions” or a picture of the area rug I clicked on six months ago.

22. I learned, on Twitter, about the first frozen margarita maker! (Thank you @TrueBlueNectar)

And here is where my Ode to Twitter ends.  To all my readers, followers, clickers and tweeters and friends, THANK YOU!

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WordPress sent me a wrap up for 2013.


The report has animated fireworks graphics that shoot sparks to represent blog action. For those of you who follow my blog, you understand my WordPress fireworks are small but mighty and maybe closer to a small town July 4th festival and not the Macy’s fireworks extravaganza.

I wrote 12 posts last year, had over 1,200 views and uploaded 61 pictures.

What the cold data doesn’t show is how much heart, soul and liver I pour into each post.

The post I’m most proud of, and possibly the best thing I will ever write is Notice to Elected “Helpers” Everywhere.   The post that gets the most consistent traffic is 8 Cringe-worthy Pick-Up Lines. The worldwide search rate for pick-up lines that cause cringing might explain why the marriage rate is dropping.  Naked In The Shallow End cracks me up and I feel quite clever when I do Twitter polls. The latest is in Dear Congress, Have Another Drink!

Writing isn’t easy. Or maybe it would be easy if I wrote more often but I seem to have a problem with the first rule of writing: Ass in Chair!

Some of my distractions are more legitimate than others. 12 hours of high-stress work is like putting my brain in the dryer on high heat. My Muse comes out wrinkled and stained, covered in my dried and crusted creative juices. I might enjoy a drink after a long day and my liver is a team player, up-for-anything organ. My heart and soul are higher maintenance.

And my head turns for shiny things like travel or shopping or watching Episodes or taking a nap or going to the gym (Ha! Kidding! I don’t go to the gym!)

Writing is like exercising – the more you do, the better you feel when you do it. Sometimes, the words just flow no matter how undisciplined I’ve been. I suppose that’s the exercise equivalent to being a weekend warrior.  Notice to Elected “Helpers” Everywhere flowed, and like the 40-year old sedentary dad who plays football with his High School friends once a year on Thanksgiving, I felt energized in the moment and then sore for days.

For a while, I was writing a lot and my Muse was fit enough to do the creative writing version of a Triple Salchow (take a moment to appreciate the Olympic reference – and spelling. Who knew?).  I don’t write well at home, since my apartment is full of shiny things, so I carry my laptop to bars and bakeries with good drinks or cupcakes and most important, good writing vibes.  Eventually I rewarded myself with the purchase of a MacBook Air.  I’ve recently started carrying my laptop around again in hopes of recapturing my writing mojo.  I rarely open it.  I just carry it.  I’m thinking of investing in a first generation, 10-pound laptop from 1990 so I at least get exercise benefit.

While I haven’t been a prolific blogger, I assure you that when it comes to research, I’m on it.  In 2013, I drank margaritas in at least six states and two foreign countries.  I ordered margaritas in Irish bars, Italian eateries and friend’s kitchens.  I expanded the margagogo team adding a Brooklyn Editor and I launched a recruitment program for future margagogo leaders.  My five and eight year-old nieces show great promise.

I would tell you I resolve to blog more in 2014 but I can’t tell you about my New Year’s Resolutions until April.  If I’m still with them by then, they’re resolutions and not passing thoughts.  I can tell you that I’m looking forward to a 2014 full of fireworks – both inside my blog and out.  And I hope your year is full of fireworks too!

Happy New Year!

Stay tuned for more margagogo – chocolate & churros, great things about Twitter, lemons of life …

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